SST performs equally well in print and on-screen and the designs can be used at very small sizes in packaging and catalogs while massive print headlines – even complicated wayfinding projects pose no stumbling blocks to the family’s typographic dexterity. As a result, the details – which could be as subtle as stroke curvature and width – are consistent across Latin, Greek, Cyrillic, Arabic and multiple Asian languages. Since extensive multi-lingual support was a critical design goal from the beginning, Akira Kobayashi, Monotype type director and primary designer on the project, turned to a network of local designers around the world for their individual language expertise. Originally designed in partnership with the global consumer brand, Sony, the SST family is one of the most comprehensive type families available. Broad range branding applicability combined with coverage for almost a hundred languages, makes SST one of the most widely accessible and usable typefaces available. SST’s subtle design traits provide a quietly handsome and consistently friendly typographic presence that can be used for just about any typographic application.

In addition, three condensed designs and two monospaced (typewriter) typefaces were drawn to further expand the family’s vast range of uses. It spans six weights from ultra light to heavy, each with an italic complement. The SST Pan-European family has 17 fonts in total, supporting the W1G character set. In combining these attributes, the SST family is understated, versatile – and sure to be a timeless design. Designed for global branding and supporting 93 languages, the SST® typefaces blend the organic readability and controlled structure of modern sans serif designs.

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